Treat your customers as if it were a first date:
In business we get a customer and go onto the next conquest, sometimes forgetting about those who helped us stay in business, our customers.
Do you remember your first date; you were wooed, or were the wooer (sp) taken out for dinner given gifts, spoken to affectionately. As time goes on unfortunately all these thing are taken for granted and relationships become stagnant die.
Business is no different, you treat your prospective client like royalty when trying to secure their business, and then when you win it, you forget them, or spend less time with them, because you are spending so much time looking for your next customer. (Ref: “Acres of diamonds)
We understand that all our customers are unique and special, each time we hear from them we try and raise the bar in terms of our level of service being delivered to them, this does not have to cost you anything, it can be as simple of acknowledging them as a truly valued customer when they re order, say how nice it is to hear from them again. This makes them feel important, just like your first date.
I realize these are basic disciplines, but so often forgotten.
So next time you hear from an old/existing customer, treat them as if they were a new customer, no attitude, no complacency and you will be surprised with the results. Even if they don’t buy anything from you on this call, you can be guaranteed if your competitor called they will have some really big boots to fill.
You can also mirror this for your suppliers, are they treating you any differently than when they were trying to win your business. If so maybe you need a supplier who deserves your business.